The FEB31st Eyewear Story
There is no February 31st in the calendar. FEB31st is an Italian firm whose story is based on the vision and tenacity of three entrepreneurs and has grown and spread throughout the world.
Its founders wanted a reliable form of light manufacturing, open to innovation and flexible in the face of change. Quick and craft based. Respecting the environment, the workers, their skills and the relevant financial processes.
Capable of giving its customers freedom of choice and genuinely tailor-made objects. It really does sound like a February 31st firm. That is, one that doesn’t exist. But it does - and that’s why it’s called FEB31st.
For a company to be both economically sustainable and ethically sound, it must be aware of and care about its surroundings. FEB31st is genuinely eco-friendly because it has recognized a waste of resources and eliminated it: there is no inventory and the company produces, very quickly, to order.